Get more clients for your commercial or residential cleaning business through SEO.
SEO, or Search Engine Optimization, is a search engine marketing strategy that focuses on techniques that help websites rank higher on search engines for relevant keywords organically, meaning without paying for top placement.
For cleaning businesses, SEO can be a huge competitive advantage as there is little competition and you can leverage local SEO to rank higher for searches in your area.
How advantageous would it be for your cleaning company to rank at the top for “commercial cleaning in [city]”? That keyword can drive a lot of leads to your business, and you can maintain that position for years with the proper updates and strategies.
Cleaning businesses frequently overlook the value of proper SEO. If you can execute it properly with your company, you can have a huge advantage over your competitors.
As with most service businesses, cleaning businesses can benefit the most from local SEO to target prospects in your area.
Most cleaning company websites aren’t good. We can help yours stand out and convert clients at a higher rate than your competitors.
Location and service pages can help you rank for the keywords your target audience is searching for. We will create and optimize these pages for you.
To build authority, your site will need quality backlinks. We will help you build high-quality backlinks for your cleaning service website.
SEO can help your cleaning company drive more residential and commercial clients to your business by ranking for keywords that are relevant to your business services and locations.
Whether you’re a local cleaner or a national brand, we can help your company be competitive on search engines to bring in leads without having to pay for advertisements.
The answer to this question depends entirely on how established your business is. If you’re just starting out, you may want to consider investing in other forms of marketing that can help you generate results quicker, for example pay-per-click (PPC) advertising.
If your cleaning business is a bit more established and is ready to invest in a longer-term marketing strategy, then SEO may be the best option for you. SEO can generate results for your business for years if done correctly. The impact may be more than just the direct traffic results, for example if a client finds you through Google search, they may recommend your business to other prospects.
SEO can be a huge revenue driver for cleaning businesses, especially because it’s overlooked as a marketing strategy in this industry. Most of your competitors are doing very basic SEO, if any. If you can properly position your business to rank for high-intent keywords, you can “steal” the traffic from your competitors.
Do keep in mind that SEO is a long-term marketing strategy that may take some time to start generating results. If you are looking for a quick, short-term solution, you may be better off implementing some other marketing strategy such as PPC. We, however, believe that great businesses take time to build. SEO fits in perfectly with cleaning businesses that are interested in growing their brand in the long-run.
The results have been fantastic – a significant increase in leads, thanks to their strategies. They stand out from others in the industry, and I fully trust Triton Digital with my marketing needs. Highly recommend Triton Digital for anyone seeking effective digital marketing services.
If you aren’t sure if you want to hire us for your SEO campaigns, maybe our clients can convince you.
If you’re interested in learning how to do SEO yourself, we will provide you with 4 basic strategies you can implement in your business today to get started with SEO.
Local SEO is, in our opinion, the single most important aspect of SEO for cleaning companies. Chances are, your potential clients are limited in distance. If your business is in San Francisco, it does not make sense to drive traffic from users in Las Vegas. Local SEO allows you to show up when people in your area search for the services your business provides.
First step of Local SEO is to create and verify your Google Business Profile. You’re going to want a Google Business Profile (GBP) because it is how you can rank in Google’s local pack, which is the list of businesses that appear when you search for a service in your area. For example, the image on the right shows a business that appeared in the local pack when searching “cleaning businesses near me”.
Make sure that you use the correct name, address, and phone number (NAP) when creating your profile. Apart from NAP, we also recommend using the correct website, of course. These key elements are important because they need to be consistent when creating local citations on other directories and platforms, such as Yelp.
Here are some tips for optimizing your GMB profile.
As with most other businesses and products, online reviews are important. Google places a lot of weight on the number and quality of reviews on your GBP when deciding the placement of your profile.
Create a strategy to help you generate more reviews from your clients. This may be an email or text message automation that gets sent out to clients once the project is finished. Whatever the strategy may be, implement one to improve your rankings on the local pack.
To further build on the local SEO for your cleaning company, you should consider creating local citations and listings on directories. These platforms can be for any business, like Yelp and Bing for Businesses, or it can be local and service specific. For example, if there is a directory that lists the best cleaning companies in your area, then your business needs to be on that list.
We like to use BrightLocal’s Citation Builder platform to help our clients build multiple citations quickly while maintaining the information we covered before (NAP and website) consistent across the different platforms.
If these platforms link to your website, they can also count as backlinks, which are used by Google as votes of authority from other websites. We will talk more about backlinks later.
Keyword research is the backbone of your SEO strategy and content creation strategy. Choosing the proper keywords will set you up for success. As a general rule of thumb, you’ll want to target keywords that are relevant to your business (services and location), answer common customer questions, have good average monthly traffic, and are not extremely difficult to rank for. To find keywords that fit all of these categories is difficult, and that is why it is important to conduct proper keyword research for your SEO efforts.
Selecting the right “cleaning service” keywords to target is crucial.
You must aim for keywords that will yield results. Primarily, they need to align with what your target audience is searching for. Furthermore, they should have minimal competition to increase your chances of ranking for them.
Generally, long-tail keywords, which are longer and more specific keyword phrases, tend to face less competition.
For instance, “Tampa commercial cleaning services” is a long-tail keyword as it’s very specific (and location specific). On the other hand, a keyword like “cleaning” or “commercial cleaning” is likely to have much more competition, making it hard to secure a top spot in search results.
Therefore, prioritize integrating numerous long-tail keywords in your content.
You can use Google Search Console for keyword research if you are on a budget. GSC in combination with Google’s Keyword Planner and Google Search Trends can be a powerful weapon. These tools, however, don’t always cut it, especially if you are looking to do competitor analysis, keyword gap analysis, and track your keyword performance.
We recommend using tools like Ahrefs and SEMrush to properly identify keywords you can use for your content. These tools will give you an idea of the monthly traffic, the estimated keyword difficulty (competition), the search intent behind the keyword, and more. We think these tools will give you an advantage over your competition if used correctly.
Content creation involves using the keywords you found during keyword research and creating blog posts, service pages, and location pages to target the keywords. This process can be a bit involved, but we will cover the basics to help you get started.
The most commonly known form of content creation when it comes to SEO is creating blog posts. These are pages that you create to answer questions your target audience may be looking for, provide an extensive guide on something, or to provide industry updates, advice, etc.
Blog posts are helpful in targeting long-term keywords that are not directly commercial in nature. They may target questions your audience has, for example, “what tools are needed to professionally clean an office”. By creating content around that question (keyword), you can generate traffic that may be interested in the services you offer. They may read your blog post and realize that it takes a lot of work and equipment to clean an office and they may just opt to hire a business to do it. Well, they are already on your site, so your chances of getting hired for the job just went up.
Most professional cleaning businesses offer more than one service. At the very least, they offer both commercial and residential versions of their services. We recommend making a separate page for each of the services you offer that contains all of the information a customer may need to know about that service and how your company does it.
If all of your services are listed on one primary page, you won’t rank for those keywords specifically. By breaking them out into separate pages, you can target each service keyword individually and increase your chances of ranking for them.
The same ideas as service pages apply to location pages, but instead of targeting service keywords, they target location keywords. You’ll want to create pages for each location your business provides services for. For example, if your cleaning business was located in Tampa, FL, you may also create a page for Palm Harbor, FL, St. Petersburg, FL, and so on.
By creating these pages you target the location keyword when someone searches for it. If you only target the “Tampa” keyword, then you are missing out on potential traffic from users that may be looking for “cleaning services in St. Petersburg”.
Building backlinks is one of the most challenging aspects of SEO for cleaning businesses. Backlinks are like a vote from another website to yours signifying that the content on the page being linked to is of high-quality. Google takes backlinks into consideration when determining rankings. It isn’t the most important ranking factor, but it is still extremely important to acquire healthy and valuable backlinks.
There are a few things you can do to get backlinks.
You can get them organically by creating content that is helpful and other websites want to use as a source when creating their own content. This includes quotes, studies, statistics, and more.
You can also get them by guest posting blogs on other websites that link back to yours. A similar idea can be done when you offer yourself as a source for journalists. The journalist will use your quote as a source and link back to your website.
You can also reach out to industry partners or experts to see if they would be interested in a link exchange or a guest post.
The backlinks you obtain should be relevant to your business and to the content on the page that is being linked to. You wouldn’t want a link from a gambling site to go to your professional business cleaning site because that gambling site has nothing to do with the services your business offers.
Make sure you stick to proper backlink acquisition techniques and avoid link farms or spammy links that you can purchase for cheap.
As we discussed earlier in the guide, we typically would recommend that you do SEO yourself if your business is too small to invest into SEO. SEO is a long-term strategy that can take a few months to start seeing results.
We do, however, recommend that you invest in an agency if you have the marketing budget for it. Incorrect SEO has the potential to damage your website and traffic potential for years. Plus, there is a chance that all of the effort and time you spend trying to do SEO is wasted if it is not done properly. Of course we are biased, but that is why we do a free audit and exploratory call with our potential clients to see if we can actually help them.
If you are interested in generating traffic organically (without paying for ads) through SEO for your cleaning company, reach out to us for a free audit and we can give you suggestions on what to work on if we do not end up working together. It’s really a win-win.
Get a free SEO audit to know what the next steps are in your SEO journey.
Get weekly AI & SEO strategies directly to your inbox.
Transform your marketing strategy and start generating a consistent stream of paying clients for your firm.