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SEO for Carpet Cleaners

Carpet cleaning SEO can help your business generate more leads by ranking at the top of Google search for keywords that are relevant to your business.

carpet cleaning image

What is SEO for Carpet Cleaners?

Carpet cleaners and carpet cleaning businesses have been on the rise recently. SEO is a great way to position your business for success by ranking at the top of the search engine results page (SERPs) for keywords your clients may be looking for. Most search traffic goes to the websites that rank in the top 10 of the SERPs for any given keyword.

Imagine if your business ranked at the top for the keyword “Carpet cleaner in [area]”. By ranking at the top, your website will get the majority of the clicks for that search and therefore, the majority of the leads. When someone clicks on your site after searching for that keyword, they are likely ready to hire a company for their needs, they are simply searching for the best one. SEO allows you to show up in front of your target audience when they are searching for your services. That is the value of carpet cleaning SEO.

Your business could also benefit from pay-per-click (PPC) ads, however, those require continual investment where you pay for each click on your website, and the cost could add up quickly. The difference between SEO and PPC is that SEO does not have a cost for each click on your site because you are generating those clicks organically. PPC can be a great strategy if your business needs clients quickly, but SEO offers a more long-term strategy where your website can continue to generate clicks from a page for years as long as it is continually optimized.

How to Improve Carpet Cleaning SEO

There are 4 primary elements we focus on to improve the SEO performance for carpet cleaning businesses.

Local SEO

Keyword Research

Content Creation

Backlink Building

Local SEO

As with most local service-area businesses, local SEO should be the primary focus as your business is likely only able to service clients within a specific area. As an added benefit, local keywords are also less competitive, which means that your chances of ranking at or near the top for local keywords increases.

We generally focus on a few key elements within local SEO to get started. The first thing your business should focus on is creating and optimizing your Google Business Profile (GBP) to show up on the Google local pack. Let’s talk about that in more detail.

The Google Local Pack

The Google local pack is an area on the SERPs for local businesses that have a Google Business Profile set up. The area is intended to help searchers find businesses that offer the services they are looking for in their area. The local pack shows businesses on the left side with a small map on the right side. It looks like the image on the right.

The best way to appear in the local pack is by having a Google Business Profile that is optimized for the search.

carpet cleaning local pack for carpet cleaners in Houston, Texas

Optimizing your Google Business Profile

For a carpet cleaning business, an optimized Google Business Profile (GBP) is one of the most important elements of local SEO. Google will use your GBP and rank your business on the local pack depending on the search query. There are many aspects of the GBP that Google considers when determining the rankings for a business, but the most important one is your reviews.

Google will typically rank businesses based on the quantity and quality of reviews. This is why it’s important to get reviews from your clients to help improve your rankings in the local pack. Getting reviews online is also called reputation management.

You’ll also want to make sure that you select the correct service category for your GBP. For carpet cleaning businesses, the best choice for a primary category is the “carpet cleaning service” category. Having the correct primary service selected is important as Google will match your services to the user’s search, so make sure you update that if you haven’t already.

We also recommend that you add images to your GBP. Specifically, we recommend adding before and after images as well as images of successful projects. Prospects will want to see your work and it makes it easier if you have it on display for them right on your profile.

Finally, the last big thing to focus on is your business information. You’ll want to make sure that the information on your profile is accurate. Focus on making sure your business name, address, and phone number (NAP) are accurate as Google will check this information on other citations (Yelp, Bing, etc.) to make sure it is accurate and up-to-date.

Example Google Business Profile for a Carpet Cleaning Business

Keyword Research for Carpet Cleaners

In order to correctly do SEO for carpet cleaners, you’ll want to focus on specific keywords that your target audience may be searching for. The process of finding these keywords is called keyword research. 

Here are some of the keywords your business may want to target:

– Carpet cleaners in [area]

– Carpet cleaning company

– How to clean my carpet

– Carpet cleaning services

We recommend starting your keyword research by identifying keywords you are already ranking for. You can do this for free by using Google Search Console. Setting up your Google Search Console should be the first step you take when it comes to SEO as the tool allows you to see the organic performance of your website, including things like the impressions, clicks, and average rankings of your pages. You can use Google Search Console to do keyword research, plus it’s completely free.

Depending on your budget, you may also consider investing in more sophisticated SEO tools like Ahrefs and SEMrush. These tools allow you to do more complex keyword research and will provide you with more metrics that can help you determine which keywords to target. If you’re on a budget, you can consider using Google’s keyword planner tool to find keywords and their estimated competition.

You’ll want to start by targeting keywords with less competition as your chances of ranking for them are much higher. Generally, low-competition keywords are those that are very specific. These specific keywords are otherwise known as long-tail keywords. For example, the keyword “carpet cleaner” will have more competition than the keyword “carpet cleaners for large office buildings”. The same idea applies to keywords that include your area since, generally, only companies in your area will want to target that keyword. This reduces the competition and increases the chances of ranking high for the keyword. You’ll want to target these keywords anyway since carpet cleaning businesses are generally location-specific businesses.

Graphic showing the differences in traffic with long-tail keywords for carpet cleaning companies

Content Creation

Once you have an idea of the keywords you want to target on your website, you’ll need to create content around these keywords. Content creation, when it comes to SEO, refers to the creation of pages on your site that target a specific search query or provide information that a potential or existing client may want to know about.

For the purposes of this guide, we recommend focusing on 3 primary types of pages. Those pages are service pages, location pages, and blog/article posts. You’ll want to make sure that you are targeting one primary keyword per page and avoid targeting that same keyword on other pages of your site as that would result in keyword cannibalization because it’s likely that only one page from your site will rank for each keyword.

Service Pages

Service pages are pretty straightforward. They are simply pages made for each service your business offers. The goal of service pages is to rank for each service your business has. I have seen many carpet cleaning websites where all of the services are outlined in one page and discussed briefly. While this is very user-friendly and you can still have a page like that, it is a good idea to split out each of your services into different pages. For example, you’ll want to have separate pages for residential carpet cleaning and commercial carpet cleaning because they are different keywords that target different audiences. The last thing you want is for someone to search “commercial carpet cleaning businesses near me” and have a page about residential carpet cleaning.

Another common mistake I see is business owners thinking that a service that they offer is too small to create a page for. This is sometimes true, but most of the time you’re better off just making a page for it and diversifying the keywords that may attract users to your site. Sometimes, a user may search for one of your smaller services but then realize that they actually need a full carpet clean. You’ll benefit from having them land on your site for the smaller service since they can simply click over to the other page and find the service they are looking for, or they might call the number on your site and ask one of your sales reps if you offer the other service they are looking for.

SEO for carpet cleaners is a game of volume. The more pages you create and the more keywords you target, the higher your chances are of ranking for any keyword and for someone to find your site and request your services. 

As an example, below is an image of a website’s dropdown menu showcasing each service they offer. Each of these services has it’s own separate page:

Location Pages

Similar to service pages, you’ll also want to create location pages for the areas you service. Each page should be dedicated to a large city or county your services cover. If you offer carpet cleaning services in Tampa, FL, then you’ll want to create a page for Tampa, St. Petersburg, Clearwater, Tarpon, etc. This way, when someone searches “Carpet cleaners near me” and they are located in Clearwater, FL, your page is likely to show up at the top if it is structured correctly and contains the content they are looking for. 

Without these pages, you may be missing traffic from cities and areas near you that you service, but aren’t directly located in. 

Although the design could use some (major) work, take a look at the image below as an example of a location page:

location page example to improve seo for carpet cleaners

Blog Posts / Supporting Pages

Finally, let’s discuss blog posts and articles and how those can be useful to gain traffic for your site. 

It is a common misconception that only certain websites should use blogs. For example, blogs are often attributed to news, travel, sports, and other related websites. Although that is true, carpet cleaning businesses can also benefit tremendously from having blog posts on their sites, plus if blog posts make you feel weird, just think of them as informational articles and label them as such on your site.

With blog posts, you’ll be able to answer questions and provide information your target audience may be looking for. As an example, let’s say someone spilled wine on their carpet and now they are looking up how to clean the stain. You can create a guide on how to remove wine stains from carpets and rank for that keyword search. Ideally, you would provide the user with the answer on how to clean the stain with a guide on how to do it, but the catch is that your services are outlined as a solution if they choose not to do it themselves. The user may realize as they are reading the guide that it takes a lot of time, effort, and equipment to clean the stain. Well, if they realize this, then they may also think to hire your business to help them clean their carpet since they are already on your site. 

See how this works? 

The goal of a blog post is to create pages that answer the questions your target audience will be looking for. If the page is structured correctly and it answer’s the user’s question, then you may rank high for the keyword. Even if the traffic does not convert into a client, it is still a good signal to Google that your website has authority on the topic and that people are interested in the content you have on your site. 

Moral of the story? Don’t neglect blog posts. 

Backlink Building

Backlink building is the process of obtaining hyperlinks (usually highlighted in a different color or underlined) on other sites that redirect a user to your site. You have likely seen these links on many pages (there are a few on this page) that will take you to a different site when clicked.

Google uses backlinks as a vote of authority from another website. The link is basically telling Google that the content on your site is good and it is worth linking to.

Although this may seem pretty simple, the process of obtaining good backlinks can be challenging, so in this guide we will cover a few options for getting good backlinks.

Local Listings and Citations

An easy way to get links to your carpet cleaning website is by creating local listings and citations for your business. Similar to how the Google Business Profile works, you can create similar citations and listings on other platforms like Yelp, Bing, and YellowPages. 

Sometimes, these directories will provide users with a link to your website (free backlink) and Google will also search these other sites to confirm that your Google Business Profile information is accurate. This is why it is important to make sure that your name, address, and phone number (NAP) are accurate on your Google Business Profile because you’ll want to make sure this information is consistent across all the directories you create listings on.

Creating listings on these directories is a no-brainer, and if possible, look for local directories or ones that are specific to carpet cleaning to list your business on.

If you have the budget and don’t want to manually have to create each listing yourself, you can use BrightLocal’s citation builder tool to help speed up the process. We use this tool with our clients and it has been a great way to get this done quickly and effectively. 

Linkable Content

Another way to get high-quality backlinks is to simply create high-quality content. For example, let’s say your guide for cleaning wine stains from a carpet is fantastic. The article answers the user’s question with a step-by-step guide on how to clean the carpet with images and tips. Now, let’s assume there’s a website that makes blog posts for DIY activities and they think your guide is good enough to link to when they create an article on DIY home cleaning. Now your site just gained a high-quality backlink as the topic of the page that is linking to your site is related to your content. 

Creating linkable content is the best way to get passive backlinks. The best linkable asset types include studies, research, surveys, infographics, or very helpful guides and resources. 

Focus on creating high-quality content and the backlinks will come. 

Get More Clients by Leveraging SEO for your Carpet Cleaning Company

Want to learn more about SEO for carpet cleaning? Reach out to us to get a free audit and learn more about how we can help improve your SEO efforts.

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