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Roofing SEO

Drive more leads to your business with out custom Roofing SEO campaigns.

Roofing SEO

Generate Organic Leads with Roofing SEO

Our Roofing SEO services will help your business rank at the top of the search engine results page for keywords that are relevant to your roofing business. Don’t let you competitors continue to take valuable traffic from you, start generating more organic leads (without ads) today. 

Fill out our form to get a free SEO audit to better understand the next steps required for your website to rank higher on Google.

SEO for Roofers

What is SEO for Roofers?

Search Engine Optimization (SEO) is a marketing strategy that involves ranking a website at the top of the organic search results page for keywords that are relevant and will generate conversions.

For Roofing businesses, this means ranking for keywords like “roofers near me” or “roofing business in [area]”. These keywords are highly relevant and have commercial intent. When someone looks up “roofers near me” you can be almost sure they are close to ready to convert into a client. 

The goal of ranking at the top of the search engine results page is for prospects to click on your site and convert into a lead and eventually a client.

Customized SEO Campaigns for Roofers

Some websites need more work than others. We work with our clients to create customized campaigns based on the amount of optimization required to rank. 

Local SEO

For roofing businesses, local SEO is the best way to generate traffic. We will help you rank at the top of the local pack.

On-Page SEO

We will optimize your entire website and make sure that your pages are the best they can be to rank for your target keywords.

Content Creation

We will create new pages, including service pages and location pages as well as blog posts to help you generate more relevant traffic to your site.

Backlink Building

Quality backlinks are signals to Google that your site is authoritative and valuable to users. We will help you generate backlinks for your site.


Our Project.

Creativic Landing Website

Identity, Product Design

Awwards Business Case

Identity, Product Design

Fintech Mobile Apps

Identity, Product Design

Awards don't mean much, right?

We don’t like to brag, but then again, we deserve it. 

Top Clearwater SEO Agency Award
Top SEO Company - Clearwater 2024
Awwards Contest Winning 2020
Business Analysis Invasion 2020

The results have been fantastic – a significant increase in leads, thanks to their strategies. They stand out from others in the industry, and I fully trust Triton Digital with my marketing needs. Highly recommend Triton Digital for anyone seeking effective digital marketing services.

Josh Michaels

Founder/CEO - RatersEdge

Don't just take our word for it!

If you aren’t sure if you want to hire us for your SEO campaigns, maybe our clients can convince you.

Is SEO Right for Your Roofing Business?

SEO is an investment in business growth, just like any other marketing avenue. What makes SEO standout from other marketing strategies is the long-lasting impact of proper SEO efforts. Ranking at the top for a relevant keyword means you can generate organic traffic to your site for years without needing to do any major work. This is different from PPC, for example. With PPC, when you turn off your ad spend or reduce your budget, you’ll see a decrease in traffic and leads for your roofing business.

It’s important to note that SEO is not a strategy when looking for fast results. SEO can take time to do correctly and it’s always changing. If you are looking for quick results, you may be better off investing in PPC. However, we believe that business growth and good marketing is a long-term game. With patience, SEO can generate more results for your business than most other marketing strategies, especially outdated and expensive billboards.

3 Primary SEO Strategies for Roofers

Local SEO

Probably the most important SEO strategy for roofers (after having a website, of course), is creating and optimizing a Google Business Page, local citations, and directory listings.

Content Creation

If you want to do SEO right, you'll need to create location pages, service pages, and blog posts that target areas and keywords your target audience is searching for.

Backlink Building

Building backlinks is one of the hardest but most important parts of SEO. Quality backlinks demonstrate to Google that your pages are valuable and trustworthy.

Mini Roofing SEO Audit Example

How to do Local SEO for Roofing Businesses

Did you know that nearly 97% of consumers go online to find local services? Yes, you heard it right.

If you’re in the roofing business, you can’t afford to ignore this trend. You need to ensure your website is optimized for search engines to draw in potential customers.

But what does it take to make your online presence stand out in the crowded digital market? How can you make sure you’re the first roofing business a customer sees when they start their search?

Let’s peel back the layers and explore how SEO can help generate more leads for your roofing business.

There are a few things we recommend you focus on when doing local SEO. The first thing we do for our clients is create a Google Business Profile (GBP). Your Google Business Profile is what will get you ranked in the local pack when a user searches for roofing businesses in your area. After the GBP is created and optimized, we use a few tools to create local citations and directory listings on popular sites to increase the reach of the business. Let’s talk about each of these in more detail.

Creating and Optimizing a Google Business Profile (GBP)

Creating a solid Google Business Profile is a crucial step in optimizing your local roofing SEO strategy for your roofing business. The first thing you should do is create and verify your Google Business Profile.

Make sure that you use the correct name, address, and phone number (NAP) on your profile. These are the most important pieces of information that need to stay consistent throughout your citations online. This will be more important when you start to create local citations and directory listings. Your website should, of course, be consistent too.

Here are some tips for optimizing your GMB profile.

  • Ensure consistency in your name, address, and phone number (NAP).
  • List your roofing services clearly and use service-specific keywords.
  • Highlight your unique selling points in your business description.
  • Don’t forget to mark your business as a ‘service area business’ to improve local search results.
  • Strategies for attracting positive reviews should be implemented, as they serve as authentic social proof.
  • Lastly, leverage images to enhance branding and showcase your work.


Google Business Profile for Roofers

Create Local Citations and Directory Listings

The next step is to establish local citations and directory listings on authoritative platforms. 

Effective citation management involves:

  • From Yelp to Apple Maps, select platforms that have high authority and relevance to your business.
  • Maintaining NAP consistency: Ensure your business’s Name, Address, and Phone number remain consistent across all directories. Notice that we have mentioned this three times so far. It’s important.
  • Regularly update your listings, respond to reviews, and stay active.

We like to use BrightLocal for citation management, but there are so many other tools available online to help you manage your listings and citations. Do some research and find one that fits your needs.

Creating Content for Your Website

Now, let’s focus on creating compelling content for your website.

You’ll need service pages, location pages, and regular blog posts that answer your customers’ common questions.

This approach not only improves your SEO, but it also positions your business as a trusted resource in the roofing industry, which will help with getting backlinks as we will discuss later.

Service Pages

Frequently, the cornerstone to effectively optimizing your roofing business website lies in creating individual, unique service pages for each service you offer. For example, if you offer metal roofing installation and asphalt shingle roofing as services, you may want to create an individual page for each of these services. Make sure you provide details as to what each service entails and be specific. The content should be valuable and the page should be optimized for conversions.

On-page optimization includes:

  • Unique, detailed content for each service
  • Using your keyword in subheads and in the text
  • Mobile optimization ensures a user-friendly experience across all devices.
  • alternate images and text to avoid the ‘wall of text’ effect.
  • use clear call-to-actions (CTAs)

Remember to use Google’s ‘people also ask’ feature for content ideas if you can’t think of what to include on your service page. By the way, this page you’re on right now is a type of service page. The service we offer is SEO for roofers, but we have other pages that talk about SEO for other industries we work with.

Location Pages

To effectively extend your roofing business’s reach beyond your office’s immediate city, it’s crucial to craft unique ‘city pages’ or ‘location pages’ for each area you serve. Utilize targeting keywords specific to each locale coupled with on-page optimization. This ensures your content is unique, relevant, and geographically specific.

Make sure your location pages are mobile-optimized. More people are using mobile devices for searches, and Google favors mobile-friendly pages. Remember, duplication won’t work; Google values originality and relevance.

Service area page example for roofing businesses

Blog Posts

While building a strong local presence through your location and services pages is helpful, don’t overlook the power of regularly updated blog posts on your website to further improve your SEO efforts. Through strategic blog pages, you can drive more organic traffic to your site. This is even more effective if you can target keywords that are relevant to your business, services and area. Create articles to answer common questions you get from clients or to provide more information on your services.

The content on your blog posts need to be of high-quality and truly satisfy the intent of the search. For example, you should not make a blog post about “Roofing services in Tampa, FL” because the intent of that keyword is commercial. If someone clicks on your site after searching that keyword and they are met with a long blog post, they will likely click off since it does not satisfy what they were searching for. Google will take note of the bounce rate of your pages and will show them less and less if they do not meet the intent of the query. Do your research and make sure you get  this right.

It’s not about how many blog posts you make, instead it’s more about the quality of the content. 

Backlink Building

When it comes to roofing SEO (or any SEO for that matter), mastering the art of backlink building isn’t just beneficial; it’s essential for your website’s ranking and visibility on Google. Link outreach forms the backbone of this process, where you connect with other reputable websites and request them to link back to your content. This can be through guest posts, digital PR, or as a citation.

Anchor text optimization is another key part of backlink building. It involves carefully choosing the clickable text in your hyperlink to improve relevance and search engine ranking. The anchor text should be relevant to the page the user is being redirected to.

As part of your link building strategies, you must focus on building authority. This means acquiring links from high-authority websites, which signals to Google that your site is trustworthy and valuable.

Natural link acquisition is the gold standard in roofing SEO. It involves creating high-quality content that others voluntarily link to because of its value. You can do this through quotes, case studies, independent research, infographics, and more.

Also, you should consider sending the backlinks to your service pages. These are typically your high-conversion pages, so you’ll want to target those instead of your home page. Make sure that the page that is being linked to is relevant to the content on the page the link is coming from, though!

Technical SEO

Beyond backlink building and content creation, technical SEO is crucial for your roofing website’s SEO. Technical SEO can get, well, technical, so we will quickly cover some of the important things you should keep in mind as you optimize your website.

  • JavaScript Optimization: It’s important to ensure your JavaScript is efficiently coded and loads quickly, enabling search engines to crawl your site easily.
  • XML Sitemap: A well-structured XML sitemap can guide search engines through your site’s content, helping them understand its organization and relevance.
  • Structured Data: Structured data, or schema markup, helps search engines understand your content better, potentially improving your visibility.
  • Duplicate Content Solutions: Duplicate content can harm your SEO efforts. Use canonical tags or 301 redirects to manage this issue effectively.
  • Breadcrumb Navigation: Breadcrumb navigation aids user experience and helps search engines understand your site’s structure.

Should You Do Roofing SEO Yourself, Hire an Agency, or Hire Internally?

Deciding whether to take on roofing SEO tasks yourself, hire an agency, or expand your internal team can be a difficult decision, but understanding the value and potential ROI of each option can guide your decision.

First, take cost considerations. Taking on SEO yourself may seem cost-effective, but it’s important to factor in the time you’ll spend learning and implementing strategies. Hiring internally may seem like a good long term strategy; however, you’ll need to deal with recruitment, training, and retention.

Next, conduct an ROI analysis. The benefits of specialized industry knowledge that an agency brings can lead to higher ROI in the long run. They’ve the expertise to implement both short term and long term strategies effectively.

Lastly, consider the challenges of managing SEO in-house. It requires continuous learning and adaptation to stay ahead of Google algorithm changes and industry trends.

Of course we are biased, but we encourage you to make the decision based on the needs of your business.

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