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How to Index Backlinks

So you’ve worked hard to build quality backlinks, but did you know that they don’t provide much benefit if they are not indexed? Attempting to index backlinks is not always as straightforward as you’d hope, and the answers aren’t always clear-cut.

There are a few ways to index the pages with your backlink, but unfortunately, most of the indexing falls on the owners of the site that is linking to you. There are, however, a few things you can do to influence the indexing of your backlink.

Why do Backlinks Need to be Indexed?

It’s not enough to simply obtain backlinks; these links need to be recognized and indexed by search engines to actually have a meaningful effect on your rankings.

Backlink importance can’t be overstated. When indexed, they serve as recommendations or votes of confidence from other sites. Google can use these backlinks to determine your rankings for certain keywords. However, the backlink benefits only materialize when search engines like Google crawl your site, follow the backlinks, and add them to their index. This process isn’t instantaneous and depends on a variety of factors.

A backlink that isn’t indexed won’t pass along any of the “link juice” or authority from the site linking to yours. This is why it’s important to get the pages the contain your backlinks indexed.

Search engines may take from days to months to index the pages containing your backlinks. Thankfully, there are ways to influence the indexability of these pages, however, not all of these solutions are in your control. Let’s talk about these solutions.

Methods to Index Backlinks Faster

As we mentioned before, indexing your backlinks is important to get the link juice from the other site. To get these pages indexed, you’ll have to work with the owner of the site that is linking to your site.

Here are some strategies you can implement to help speed up the indexing of your backlinks.

Google Search Console Indexing

To expedite the process of indexing backlinks, you can use Google Search Console’s URL Inspection Tool.

With the URL Inspection Tool, you can request Google to recrawl specific pages, therefore speeding up the indexing of your pages.

However, keep in mind that in order to request indexing through Google Search Console (GSC), you’ll need access to the GSC property or a good relationship with the webmaster or site owner. If you do not have access to the GSC property for that website, you can ask the owner or webmaster of the site linking to yours to request indexing for the page with your backlink on GSC using the URL Inspection Tool.

Get Backlinks from High-Authority Websites

Another effective strategy to index backlinks faster is securing them from high-authority websites. Now, of course this isn’t easy, but it is worth it for two reasons.

Firstly, backlinks from high-authority sites offer more SEO benefit than sites with low authority sites. Google values these pages, so getting a vote of confidence from these sites through a backlink will show Google that your site should also be trusted.

Secondly, high-authority sites get their pages indexed faster. This is because these sites tend to publish a lot of content and they get crawled frequently.

It’s not easy to acquire these high-quality backlinks, but it’s worth the effort. Link building is a strategic process requiring a detailed understanding of your target website’s audience and content. So, research well, craft a compelling pitch, and aim for links from authority sites.

Use Your Website

Using your own website, you can index backlinks faster. This method might appear unconventional at first, but it’s an effective workaround especially when you don’t know the site owner who created the backlink.

Through internal linking (where you link one page on your site to another page also on your site), you can get the backlink indexed. To do this, you’ll need to create a page that contains a link to the page with the backlink. Once this page is indexed, the crawler bot will often scan the links on the page and crawl them as well. This is not a fool-proof way to index your backlinks, but it can work.

A great way to implement this is by announcing that your content has been published on [backlink website]. Lets say, for example, that you’re getting a backlink from the Wall Street Journal. You can create a post on your site that announces that your content has been published by the Wall Street Journal, and in that page you should link to the page on WSJ that contains your backlink. Once the page is indexed, you can remove the page or the link to the WSJ page.

It’s not perfect, but it is worth trying if you do not have any relationship with the owner of the site that is linking to yours.

Third-Party Indexing Tools

There’s a whole world of third-party indexing tools available that can expedite the process of indexing your backlinks. For instance, Bing and Yandex indexing methods offer a feature called ‘Index Now’, improving your indexing speed by allowing manual URL pinging.

Ping-o-Matic is a great third-party tool to use that can help speed up the indexing of your backlink. Ping-o-Matic a reliable tool that notifies search engines about your updated pages, thereby speeding up backlink indexing.

Social Media

Social media platforms, particularly Twitter, can sometimes help speed up the process of backlink indexing. Twitter, or X, specifically can improve backlink indexing due to Google’s real-time indexing of tweets.

The way the strategy works is you create a tweet that contains a link to the page that is linking to your site. The idea is that the Google bot will then crawl and index your tweet and at the same time crawl the link on your tweet, therefore getting the page that contains your backlink indexed.

NOTE: This strategy does not work as well now, but it was an awesome option for backlink indexing in the past. It may still be worth giving it a shot as a last resort.

Some Links Just Won’t Index

Don’t worry if some of your backlinks aren’t indexing; it’s a common occurrence in natural link profiles. Google knows that some backlinks won’t index, so they consider that when observing your backlink profile. You’ll want to make sure your backlink profile seems/is natural, so if a few of your backlinks aren’t indexed, it’s no big deal.

The impact of non-indexed links can vary. In some cases, Google may perceive an unnatural amount of indexed links as manipulative, which could harm your SEO ranking. On the other hand, having a balance of indexed and non-indexed links can offer a more organic, less manipulated appearance.

So, what’re the strategies for non-indexed links? Resist the urge to chase after every non-indexed backlink, especially if you’ve paid for them. This can seem counterintuitive, but it’s an essential part of managing non-indexed backlinks.

Lastly, if you’re concerned about a high number of non-indexed links, consult with an SEO expert. They can provide an objective perspective on your backlink profile and offer strategic advice. Remember, a natural link profile will always contain some non-indexed links. It’s about finding the right balance in your SEO strategy.

Is There any SEO Value in Non-Indexed Links?

Shifting our focus slightly, you might be asking whether there’s any SEO value in non-indexed links. The answer isn’t straightforward due to the indexing importance in SEO.

The harsh reality is that non-indexed links don’t have direct SEO value. They don’t contribute to Google’s algorithm for ranking pages. If Google doesn’t deem a link worthy of indexing, it doesn’t give it link ‘juice’.

Monitor Your Backlinks

To guarantee your SEO efforts are paying off, it’s important that you keep a close eye on your backlinks and their indexing status. Backlink monitoring involves checking if your links are indexed by performing a Google search using the exact URL of the post carrying your backlink. If it appears in the results, it’s indexed. If not, you’ve got indexing challenges to tackle.

You can also consider using tools like SEMrush and Ahrefs to track and manage your backlinks.

If a backlink isn’t indexed, conduct a link quality assessment. Look for issues like low-quality content, broken links, or improper redirects. Make sure your content isn’t blocked to search engine crawlers by robots.txt or incorrect canonical tags.

Once you’ve fixed these issues, your backlinks should get indexed faster. Remember, backlinks only add SEO value once they’re indexed. The faster they’re indexed, the better for your website.

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